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Weaponizing Unanimity

In the Special Period, most government propaganda signs seemed hypocritical because they insisted that Cuba had not adopted capitalism, that it was not experiencing an ideological crisis, and that it would never partner with foreign corporate capital to ensure the survival of the Communist state. All of those things were not only happening, but they had deeply shaken average Cubans’ faith in virtually all aspects of “socialism” and Party leadership. By the early 2000s, Communist propagandists seemed to have opted for less denialism. Signs like this one simply asserted a truth that to anyone was no longer the case—if it ever had been: namely, that all Cubans agreed and that their commitment to the same “ideas” were their greatest strength. Cienfuegos, July 2001.